Retailer Manufacture Architecture
With your own private labels, you secure profitable margins, stand out from other providers and reduce your dependence on the big brands. The stationary trade has been using such own brands successfully for many decades. The first e-commerce providers have also been experimenting with them for several years. In particular, large online retailers are testing which strategic orientation with private labels promises success. One thing is clear: there is no such thing as a perfect solution . While Zalando is already strategically parting with its own fashion brands, which it launched in 2010 , Amazon is advancing into ever more product segments with new retail brands . The US online retailer now offers more than400 own brands , including in the areas of fashion, furniture, technology, baby products and food, and has recently also entered the B2B market . In today's article, we introduce you to strategy options that will help you launch new retail brands. Private label: How customer tru